If there’s ever any doubt about the power of video look no further than what is going on in our world today.
In the NFL, the Ray Rice scandal was barely on the radar until that elevator video was exposed by TMZ. In that case, for Ray Rice, for the Baltimore Ravens, for the NFL, the video changed everything.
In world news, as the ISIS threat continues to grab international headlines, the U.S. seemed to be not too interested in what they were doing “way over there” on that side of the world. When the beheading videos went viral, the U.S. and the world, finally took notice. Once again, video changed everything.
Is video a factor? The statistical facts regarding video are overwhelming. But you can disregard all of the analytics and still realize that common sense says, video is a difference maker and it’s here to stay, whether we’re seeking world news, sports and entertainment, or simply trying to figure out who we want to do business with.
If you have a business, and you are not including video as part of your marketing strategy, we would like to politely point out that we believe (and the stats show) that you are doing your company a disservice. There’s no better way to showcase who you are, what you stand for, what makes you unique, and why people should do business with you, than through a powerful video where you can speak directly to your current and future clients.
There can be no denying….that video changes everything.